Sshhh… It’s Apple

3 July 2006

Me: Well, Apple have released a firmware update for the iPod.

Not Me: I didn’t hear about that! Did you get an email?

Me: Nope. iTunes has been updated and I was using Google to find out what had changed when I saw mention of the iPod update.

Not Me: Hang on, you mean Apple didn’t say what was changed

in iTunes?

Me: Not a thing. The forums say it’s something to do with the

Nano/Nike bop while you jog thing.

Not Me: I see. Well, I’m capable of choosing my own music and have

no need for a musical pedometer.

So about this iPod update; what does it do?

Me: Apple say ‘Bug fixes’.

Not Me: Bug fixes are good, but that’s a bit vague.

What kind of bug fixes?

Me: Not a clue.

Not Me: Alright, so they didn’t go into detail but they said something about the video playback bug, right? I mean, that screwed-up a lot of the Apple faithful.

Me: Nope.

Not Me: I see. I’m noticing a pattern here: So I’m expected to install this update which may or may not fix something that’s been bothering me and it may introduce more problems or change functionality, like the last one did?

Me: Pretty much, yes. Though I don’t think Apple actually care. It’s not cool to worry about things not working. People who aren’t cool aren’t Apple.

Not Me: Have Apple even heard of release notes?!

Me: I’d have to go with ‘No’ on that one. You see, my confused friend. Apple aren’t like other companies; their products exude an… Appleiness that means that details like what’s wrong, what’s fixed and when it happens just aren’t ‘cool’ and don’t matter. In the same way that things like good engineering, customer support, value for money, profit and loss, working Wi-Fi, overheating and lifts that work just don’t matter; they’re not ‘cool’.

Not Me: I’m installing Linux on a home built rig and listening to FLAC files on a valve amp.

Me: You said it.

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One Response to “Sshhh… It’s Apple”

  1. Tim Says:

    Man, formatting this stuff is difficult! It’s hot, I’m tired. It’s close enough for military work.–>


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